To beat inflation, bring home the bacon
May 9, 2008 by John Kominicki
Somewhere out there, the perfect American consumer is staring the spiraling cost of living in the face and saying, “What’s all the fuss?”
I base this on the results of the latest report by the Bureau of Labor Statistics, the folks who bring us the Consumer Price Index, one of the factors used by economists and Federal Reserve governors to gauge how much closer to hell our hand basket has traveled in the past month.
If it has traveled too far, they cut interest rates, which undermines the dollar overseas and drives up gas prices, which increases inflation.
(I don’t understand it either. Call Irwin Kellner.)
The Bureau of Labor Statistics looks at the prices of almost 85,000 items, including such key measures as home costs, gasoline and food, but the less obvious as well, right down to pet supplies, dry cleaning and a decent bottle of viognier.
That quintessential American shopper is a woman who managed to get a 4 percent or better pay raise this year, meaning her income is at least keeping pace with inflation. Ideally, she lives in a rent-controlled apartment or a home with a fixed-rate mortgage, preferably in a temperate climate that doesn’t require excessive amounts of home heating or air conditioning.
Our savvy consumer either works from home or in a metropolitan area that allows her to avoid commuting by car, lessening the effects of the 20 to 40 percent spike in fuel costs and motor oil the bureau measured over the past year. By comparison, public transportation was up a modest 2 to 3 percent.
I’m not sure of age, but she’s not elderly: Senior citizens spend twice as much on health care as other American consumers.
Why a female? Women’s clothing is a relative steal this year, with the cost of suits and separates off between 2 and 10 percent. Ditto women’s coats and accessories. She can save even more if she breaks type and does not spend twice as much on apparel as the average man, which is the norm.
There are also deals on linens and furniture – especially bedroom sets, which are down as much as 10 percent – as well as clocks, lamps, home décor, dishes and appliances. If she likes gardening, tools and outdoor equipment are also good buys at the moment.
Our perfect consumer has no children. Kids are increasingly expensive, with dental and health care costs, baby food, children’s shoes and child care all on the rise. Tuition is through the roof, especially at colleges and universities.
Our perfect shopper likely eats most meals at home, avoiding the climbing cost of dining out. The check at a sit-down restaurant is up at about the same rate as inflation, but fast food has increased by as much as 6 percent. The bureau notes that grab-and-go food is now 2.5 percent of all U.S. spending, up from 1.7 percent a decade ago.
Given the rising cost of bread and milk, it would be best if our ideal consumer had gluten allergies and suffered from lactose intolerance. An aversion to eggs, which have jumped in price because of growing European demand, would also help with savings.
The best food buys these days are citrus fruits and fresh vegetables, excluding tomatoes. On the protein front, it’s pretty much pork. Beef, veal, poultry and seafood are all up in cost, but swine is in decline. Eat as much bacon, sausage, ham, chops and all “other pork” as you’d like, according to the labor bureau’s numbers.
Sugar prices have also dropped, but the cost of candy and sweets has increased. Better have fruit for dessert, although not bananas, which have jumped in price by as much as 20 percent.
The good news: Wine and beer consumed at home has increased only slightly in cost, and less than the rate of inflation. Drinking out is not the deal it once was.
So better to buy a six pack and curl up at home with a good … TV program. The cost of a new television set is down sharply, and cable service increases are not keeping pace with inflation. Great deals can also be had on audio and sports equipment, cameras, musical instruments and sewing supplies, but books, newspapers and magazines are all more expensive.
Or, our perfect shopper might want to sign on to a new computer, the cost of which has declined markedly over the past year. Software, Internet access, cell phones and land lines have also posted cost cuts, according to the bureau’s research.
So there’s our dream consumer: A ribs-eating, childless homebody who watches too much TV and hangs out in chat rooms. On the flip side, she’s dressed to kill and probably has a real knack for decorating.
If you’re really out there, please call. You had me at “ribs.”


Inflation is a misunderstood concept. The reason is likely a matter of the two distinct (confusingly lumped together) causes for rising prices.
Rising prices can occur for two distinct reasons; either 1) a change upward on the supply and demand curve or 2) an increase in the supply of money.
The upward movement of price equilibrium is caused by either a decrease in supply or an increase in demand.
An increase in supply is most achieved by increases in productivity, facilitated through innovations in capital (technology) and labor (entrepreneurism)…proven most achievable under a free market, capitalist economic system, which entails maximum private control (free market) over the means of production and a minimum control by Government control over the means of production.
An increase in demand is most influenced by increases in population and increases in wealth of the population. (weathly societies tend to have moderate to low birth rates and poor societies tend to have higher birth rates…a counter-intuitive truth)
Finally, an increase in the supply of currency, given no change in the supply and demand curves, will increase prices.
A significant increase in productivity without an increase in the supply of currency could lead to an increase in the supply of goods and services with a decrease in prices! This is a formula for wealth maximization! (a rising tide that lifts all boats and yachts).
So, the most destructive force in classic economics is an excessive increase in the supply of money!
You can guess which course the US has taken…thanks to the Federal Reserve system (out of control).