7-Eleven wants to rock Long Island
May 8, 2008 by Henry E. Powderly II
One of the hottest video games on the planet, Guitar Hero, is about to collide with a treasured retail chain on Long Island: the 7-Eleven.
The convenience store operator announced it is launching a Guitar Hero tour on Long Island. From now until May 13, the 7-Eleven Guitar Hero Rock ‘n Roll Never Sleeps Van will roll into 30 stores, set up giant screens, and hold a jam session contest complete with prizes.
The tour coincides with the launch of its new 7-Eleven Slurpee cups.
Visit the Web site for the locations.
From the announcement:
Visitors are invited to hit their favorite Guitar Hero licks on a 6- by 12-foot screen that makes a “big”-screen TV look like an iPod nano. The newest version of Activision’s hugely popular Guitar Hero videogame franchise – Guitar Hero: Aerosmith – is due in U.S. stores June. 29.
WBLI-FM street teams will host eight 7-Eleven rock-offs with a chance to win a Guitar Hero III Legends of Rock video game. Free cups of the new Full Throttle Frozen Blast Slurpee drinks and (food) will be sampled. Top performers will receive a custom guitar pick printed with Full Throttle Frozen Blast and www.slurpee.com.
Drive in. Turn on. Rock out.
